TON (The Open Network) came with an ambitious idea: to launch Web3 right inside a familiar messenger. What once required complex onboarding now works “in one tap”: Telegram mini-apps, a wallet, payments, tips, games, and DeFi—all next to your regular chats. The turning point was Telegram’s decision to share ad revenue with channel owners and settle payments in Toncoin: “Telegram will exclusively use TON… for all transactions and payments to channel owners,” the monetization shift announcement said. (TON Blog)
From Idea to Product: Why TON “Took Off”
First, infrastructure. In a public test, TON reached around 100,000 transactions per second, confirming that its dynamic sharding architecture isn’t just theory but a working foundation for mass audiences. Such performance headroom is rare for L1s and critical for messenger mini-apps. (TON Blog)
Second, finance at your fingertips. The launch of USD₮ on TON removed friction from payments: p2p transfers and on-chain payments in a “digital dollar” can now fit almost any Telegram-economy scenario. “We’re excited to bring USD₮ and XAU₮ to TON… a borderless financial system,” emphasized Tether CEO Paolo Ardoino. (Tether)
Third, distribution. In summer 2025, the TON-based wallet officially reached the U.S., sharply widening the onboarding funnel: American users can access self-custody inside Telegram without extra apps. (TechCrunch)
Finally, product magnets for the masses. Viral mini-games and tap-to-earn mechanics like Notcoin brought tens of millions to their first crypto transaction; NOT’s listing opened with an FDV around $1B—unusually fast for a game token. (CoinDesk)
What TON Brought to the Industry
Web3 in the messenger interface. TON embedded on-chain actions right into chats: “send → confirm” instead of multi-step registrations, seed phrases, and bridges. That’s the growth formula—minimal friction, maximum utility. When a channel owner sees real revenue and a reader can pay instantly in Toncoin and USD₮, the value chain closes in one window. (TON Blog+1)
Speed and scale. A record stress test (~104,715 TPS) observed by an auditor showed the network is engineered for peak loads, not “average days.” That’s crucial for ad payouts, on-chain tips, mini-apps, and micro-payments. (TON Blog)
A trust-minimized bridge to Bitcoin. TON Teleport BTC is designed as a trustless way to move BTC liquidity into TON DeFi (tgBTC ↔ BTC via peg-in/peg-out), letting Bitcoin serve as collateral and a yield asset—without centralized bridges. (TON Blog)
One-tap tokenization. In 2025, Wallet in Telegram announced listings of tokenized stocks and ETFs via xStocks (with further expansion into self-custody TON Wallet). Another building block for RWA use cases directly inside Telegram. (Cointelegraph)
Direct Quotes and Social Links
Pavel Durov (Telegram founder): “TON has become the backbone of creator economy on Telegram… and the only way to pay for Telegram Ads in most countries.” Socials: t.me/durov, x.com/durov. (Telegram)
Paolo Ardoino (Tether CEO): “We’re excited to bring USD₮ and XAU₮ to TON… a borderless financial system.” Socials: x.com/paoloardoino. (Tether)
Steve Yun (TVM Ventures): in 2025 launched a $100M fund for TON projects—a bet on DeFi and PayFi “on top of TVM.” Socials: x.com/steveyun_ton. (Investing.com)
Andrew Rogozov (Wallet in Telegram / TON ecosystem): regularly comments on TON–Mini App integrations. Socials: x.com/rogozov.
Hands-On for Users: Buy, Send, and Cash Out
If you’re entering the ecosystem in 2025–2026, the roadmap is simple:
— In the Telegram wallet, use the buy TON flow—bank cards/on-ramp providers are available right in the interface. If you prefer, go through a crypto exchange service or decentralized protocols. In Russia, many rely on reputable crypto exchangers operating locally with clear limits and SBP support.
— For p2p transfers right in chat, send TON works perfectly: pick a contact → set an amount in TON or USD₮ → confirm. Speed: seconds.
— If you need to sell TON or figure out how to withdraw TON to rubles, there are several options:
• P2P on a centralized exchange (TON/USDT → P2P → RUB).
• Online platforms such as a TON exchanger, where “TON → RUB (card/SBP)” is a standard crypto-to-fiat exchange with a locked rate.
• DEX: swap TON to a stablecoin (USD₮) and proceed to off-ramps.
— Separately: how to withdraw funds from TON Space (self-custody). Enable TON Space in the wallet, swap to the needed asset (e.g., USD₮), then use “Sell” partners/P2P. The interface gives regional hints, including the U.S. after the official rollout. (TechCrunch)
In any route, check the rate, fees, and the counterparty’s reputation. Regulations evolve, so act within local rules and never disclose private data.
How TON Performed in 2025 and Where It’s Heading in 2026
2025—the year UX matured. The Mini App ecosystem and Wallet integrations accelerated onboarding, while the Toncoin + USD₮ combo simplified settlements. The wallet’s official U.S. entry historically boosts liquidity and payment use cases. (TechCrunch+1)
Creator-economy growth. When ad payouts, tips, and paid subscriptions happen on one base layer inside one app, a predictable revenue life-cycle emerges. For Telegram channel owners, that’s already real. (TON Blog)
Technology vector. Teleport BTC brings Bitcoin liquidity to TON DeFi without centralized bridges; record throughput lets TON scale micro-payments, tipping, and gaming mechanics comfortably. (TON Blog+1)
Capital and new projects. TVM Ventures’ $100M confirms a strong bet on TON as a mass-market PayFi/DeFi platform. RWA integrations like xStocks lead to a world where tokenized assets live directly inside Telegram. (Investing.com+1)
Outlook for 2026
Even easier onboarding via Mini Apps. The fewer clicks to a first transaction, the higher the conversion—TON has a structural advantage here.
Stable payments inside chats. USD₮ on TON strengthens day-to-day use cases, from tips to subscriptions and marketplaces. (Tether)
DeFi that feels like chat. Lending, bridges, derivatives, and yield strategies will look like a bot dialogue, not a complex terminal—lowering barriers for millions. (TON Blog)
RWA and fintech integrations. As xStocks and similar services roll out, tokenized instruments will play a bigger role right inside the Telegram wallet. (Cointelegraph)
Conclusion
TON secured its place thanks to three pillars: (1) L1 performance proven by public tests; (2) instant distribution via Telegram, where both users and creators get real value; (3) a money stack—from Toncoin to USD₮—built into a familiar interface. For users, it feels simple: buy TON, make a TON transfer, and—if needed—withdraw TON to rubles via a TON exchanger; if you want full control, learn how to withdraw funds from TON Space and rely on trusted crypto exchangers operating in Russia. For the industry, this is how Web3 stops being a promise and becomes a “Send” button.
If you’d like, I can also prepare a quick step-by-step guide (with screenshots) for your bank and region—e.g., “how to sell TON fast and withdraw to a card,” focusing on P2P, an online exchanger, or DEX → off-ramp.
Btcchange24: Convenient Routes and Fast Exchange
Btcchange24 is a user-friendly crypto exchange service with a clear interface and up-to-date rates. If you need a TON exchanger, the service helps you quickly go from “how to withdraw TON to rubles” to the reverse—buy TON. With self-custody via TON Space, how to withdraw funds from TON Space is straightforward: send a TON transfer to the provided address and choose the route “sell TON → RUB.”
Popular routes on Btcchange24:
Bitcoin → SBP. Classic crypto exchange with rate locking and popular payment methods.
TON → Sberbank. A fast on-/off-ramp for Toncoin—handy when you want a focused crypto exchange service.
USDT → SBP. Suitable for stablecoin settlements and quick conversion to rubles.
Monero (XMR) → MIR. For those who value privacy and need broad on-/off-ramp coverage.
