In short, TON (The Open Network) is a layer-1 blockchain engineered for the scale of major social platforms: millions of concurrent users, instant payments, and “micro-economies” inside chats and mini-apps. The idea grew around the Telegram ecosystem — and today it lives on its own, with dozens of apps, games, DeFi services, and built-in payments right inside the messenger.
What is TON — in plain words
Technically, TON is a high-performance network with sharding (a Masterchain plus many Workchains) that spreads the load and scales “on demand.” For end users that feels like “messenger speed”: transfers go through almost as fast as a chat message. The architecture details are laid out in TON’s documentation (sharding, smart contracts, etc.) — that’s the engineering base powering mini-apps and payments directly inside Telegram. (The Open Network)
One more point — performance ambitions. Pavel Durov has publicly praised TON for its “scalability reserve,” and the TON team has reported breaking into the hundreds of thousands of transactions in performance tests. “TON Wallet… will unlock an entirely new dimension of Web 3.0 for hundreds of millions of Telegram users,” Durov wrote on his channel when he announced deep wallet integration in the messenger’s interface. (Telegram)
How TON is already writing its story
Integrations in Telegram. In 2024, Telegram launched revenue sharing from ads for channel owners and announced that payouts would be made exclusively in Toncoin on the TON blockchain. For creators, that’s a native way to monetize inside the messenger, without convoluted cash-outs and third-party payment bridges. (TON Blog)
Stablecoins. The arrival of native USDT on TON made regular dollar transfers feel “like sending a chat message.” Tether’s CEO Paolo Ardoino stated plainly that launching USD₮ and XAU₮ on TON is a step toward a “borderless financial system” and simpler value transfer between people and services. (By the way, Ardoino is active on X: @paoloardoino.) (tether.io+1)
Games and mini-apps in Telegram. Simple mini-games right in the chat brought a massive “non-crypto” audience on board:
Notcoin gathered over 35 million players and, on that wave, launched a token on TON — a rare case where a Telegram game truly onboarded people into Web3. (CoinDesk)
Hamster Kombat at its peak claimed 300M+ players — a viral “tap-to-earn” mechanic at the scale of countries and regions. Yes, the hype cooled off, but as a Web3 onboarding funnel this was an event of historic scale. (WIRED)
New native Telegram features. Provably fair giveaways already run on TON with pre-funded prize pools right inside the messenger; in essence, it’s on-chain mechanics baked into channel interfaces. (Telegram)
Which TON projects are popular right now
Mini-apps (Telegram Mini Apps). This is TON’s showcase inside Telegram: from wallet and payments to marketplaces and games. For a user it’s just a button in a chat; under the hood — smart contracts and payments in Toncoin/USDT.
NFT ecosystem. The standouts are Fragment (auctions for Telegram usernames and “anonymous numbers”) and Getgems, where collections from the in-Telegram world are traded: stickers, in-game items, collectible passes.
DeFi on TON. DEXes like STON.fi and staking pools (Tonstakers, etc.) offer familiar crypto services — with Telegram onboarding: open the wallet in the menu, and you’re already on a DEX.
What’s in development — and why it may “flip” crypto
Ubiquitous micropayments in the messenger. When ad payouts, tips, paid subscriptions, and bot purchases are one-click actions held in the same wallet, the barrier between Web2 and Web3 disappears. Telegram already pays creators in Toncoin, and USDT on TON turns dollar transfers into ordinary messages. “Mass adoption” here isn’t a metaphor — it’s infrastructure for a billion users. (TON Blog+1)
Web3 economies on top of the social graph. Mini-apps with on-chain logic, accessible right in a channel or group, enable loyalty programs, tickets/passes, and trading of digital rights — without leaving the conversation.
Infrastructure for creators. Provably fair giveaways, ad-revenue payouts, tokenized identifiers (usernames), and transparent tiered memberships — these tools are already forming a new standard for the creator economy inside the messenger. (Telegram)
What the creator of TON says — and the prospects he sees
Pavel Durov has repeatedly explained why the choice fell on TON: “We were right to choose TON as the platform for Telegram… competitors are years behind in scalability.” Earlier he said: “TON Wallet… will unlock an entirely new dimension of Web 3.0 for hundreds of millions of Telegram users” — and today that’s no longer a slide-deck line, but a reality in the app’s menu for millions. (Telegram)
Equally telling is his decision to pay creators a share of ad revenue in Toncoin — Durov is effectively weaving crypto payments into the everyday UX of a social platform. That’s the “soft” path to mass blockchain adoption economists and developers keep debating. (TON Blog)
On the other side, Paolo Ardoino (Tether) completes the picture from the stablecoin angle: “We are pleased to bring USD₮ and XAU₮ to TON… the launch will increase liquidity and give users an experience comparable to traditional finance.” In plain English: dollars in the chat, available in many countries, are not the future — they’re already the present. (Ardoino on X: @paoloardoino.) (tether.io+1)
Practice: where and how to buy TON, how to sell and withdraw
Below is a quick reference “cheat sheet” keyed to your queries. I’ve kept the original wording exactly as you asked:
купить ton / ton купить / ton как купить / купить ton coin. The simplest paths:
open a wallet inside Telegram (Wallet/Ton Space) and top up via card/exchange;
use centralized exchanges;
go to a ton обменник (any reputable обменник криптовалют онлайн that supports Toncoin) and pay in fiat.
как вывести ton / продать ton. Either cash out to a card via an обменник крипты, or send to an exchange and sell for fiat/stablecoin. If you keep funds in the Telegram wallet, use the provider’s built-in cash-out channels.
перевод ton. Transfers inside Telegram look like sending a message to a contact — convenient for P2P settlements. For external addresses, it’s a regular on-chain transaction on the TON network.
обмен криптовалюты / обмен крипты. Inside the TON ecosystem this can be done via a DEX (e.g., in the wallet) or through a standard обменник криптовалют онлайн — compare rates/fees and the platform’s reputation.
NB: As with any crypto, double-check the network on deposits/withdrawals, fees, and the recipient details. For large amounts, start with a small test transaction.
Quotes with links to well-known figures (on topic)
Pavel Durov (Telegram): “TON Wallet… will unlock an entirely new dimension of Web 3.0 for hundreds of millions of Telegram users.” (Durov’s Telegram channel.) (Telegram)
Pavel Durov (on choosing the platform): “We were right to choose TON… competitors are years behind in scalability.” (Durov’s channel, posts on TON performance records.) (Telegram)
Paolo Ardoino (CEO, Tether): “We are pleased to bring USD₮ and XAU₮ to TON… the launch will increase liquidity and give users an experience comparable to traditional finance.” (Tether press release; X — @paoloardoino.) (tether.io+1)
Conclusion
TON is a rare case where a blockchain is organically embedded into the most mass-market communication platform. On top you get familiar scenarios (transfers, tips, giveaways, ads, mini-games); underneath sits an architecture capable of handling social-network-level loads. When queries like “купить ton,” “ton как купить,” or “как вывести ton” are resolved in a couple of taps in the very app where you already chat, the Web3 barriers vanish. Add to that the creation of real economies inside chats and channels, and it becomes clear why TON is “writing its story” not with press releases, but with working products. And judging by Durov’s and the ecosystem partners’ quotes, this story is only beginning. (TON Blog+2 / Telegram+2)
Btcchange24: short and to the point
Btcchange24 is a convenient обменник криптовалют онлайн for anyone who needs a quick, straightforward обмен криптовалюты without extra steps. It supports popular scenarios: buying and selling, cashing out to a card, P2P, and a fast обменник крипты.
Popular routes (3–4):
Bitcoin ↔ RUB (MIR) — instant exchange and withdrawal; handy when you need to sell BTC or buy BTC for rubles.
USDT ↔ RUB (SBP) — the classic for moving stablecoins in/out quickly.
TON ↔ RUB (to card) — you can купить ton, продать ton, make a перевод ton, and solve как вывести ton in just a couple of steps.
As always: verify details, network, and amount; compare the rate and fee; for a large sum, first send a small test transaction.
